Setting up a Seller Profile
What you need before your first listing goes live.
Starting a store
Choose Start Selling in your account navigation. The onboarding flow collects the information a store needs to operate.
What your Seller Profile sets
Your Seller Profile carries your store's public identity and its origin address — the location your items ship from. Shipping rates and delivery estimates are calculated from that address, so it needs to be the place the gear actually leaves from.
Team accounts
A store can have more than one person on it. Invite colleagues from My Store → Team and give each the permissions they need. See Inviting seller-team members.