Verified Business
What it means when a store carries the Verified Business mark.
Effective
What the mark means
Verified Business
When a store shows the Verified Business mark, GearDepot verified the business:
- The legal business identity and tax details were verified by our regulated payments provider (IRS legal-name/tax-ID match, prohibited-party screening).
- The person who set up the store confirmed they are authorized to act for the business.
- The store's payout account belongs to that verified business.
- The store's public name belongs to that business — it matches the legal name, or the store proved its right to the trade name (DBA). Otherwise the mark is withheld.
Verification is monitored: if a business's verified details materially change, or its standing changes, the mark is paused or removed until re-verified.
What the mark does NOT mean
The Verified Business mark is an identity signal, not a guarantee. It does not mean:
- that any particular listing's condition or description is guaranteed,
- that fulfillment or shipping quality is guaranteed,
- that every item the store lists is authentic,
- that GearDepot vouches for the business's financial standing,
- or that you should skip the normal protections — every purchase still goes through protected checkout with an inspection window.
The Verified Business mark is also separate from the Preferred Seller status, which reflects marketplace track record — a seller can hold either, both, or neither.
Verified Seller — the mark for personal stores
Verified Seller
A personal store (a person selling their own gear, not a business) can carry the Verified Seller mark instead. It means GearDepot verified the person behind the store:
- Their identity was verified by our regulated payments provider when they set up payouts, or by our review team.
- The store owner confirmed their legal name and that they run the store.
- Their payout account isn't shared with another store.
It says nothing about a business name, and carries the same limits as the Verified Business mark: an identity signal, never a guarantee about a listing or an order.
How businesses get verified
Business stores verify their legal details during onboarding. Verification completes automatically in minutes for most legitimate US businesses; the Verified Business mark additionally requires that the store's public name be tied to the verified business, and some businesses need to provide a specific document or a short human review. Verification is free and never purchasable — no subscription or fee changes the outcome.